About me

Technology. Aesthetics. Stories.

Where these things meet, you’ll find me. With custom-tailored solutions, I help small and medium-sized businesses to succeed online and offline.

Who I am

The behind-the-scenes.

At the intersection of technology and passion is where I feel at home.
If required, I work with a network of proven experts who love what they do just as much as I.

Code Freak and Nerd

  • Studies in Computer Science
  • Education as a media designer
  • Over 15 years of experience as a designer in agencies and technology firms
  • Leading designer in projects ranging from startups to banking portals

Nature Lover and Equestrian

  • Icelandic horse rider since 1993
  • Icelandic horse management and trainer’s degree (Hólar and FT)
  • Have lived in Iceland for 2.5 years
  • Worked for various notable horse trainers
Photo: Grit Siwonia
Photo: Björn Kentemich

Photographer and Author

  • Published in CAVALLO, DAS ISLANDPFERD, EIÐFAXI and many more
  • Recognized at various international photo awards, including IPA and FAPA
  • Working on two book projects
How I work

Process and Philosophy

I pride myself in offering custom-made solutions that fit like a good saddle.
This is how:


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In order to be on the same page from the start, please tell me about your current situation and where you want to go.


Analysis and Consultation
During an in-depth preconsult, we find out what you need and what's the best solution for your budget.


Research and Concept
After market research and competitor analysis, I'll develop the foundation of your new media presence.


Production and Presentation
After agreeing upon the concept, your design gets implemented and developed.


The big moment has arrived. I'll take care of everything to guarantee a quick and smooth process.


Care and Maintenance
A good media strategy is a marathon, not a sprint. If you want, I'll take care of any updates even after the launch.
Why that's good for you

Your benefits.

  • Passion and understanding for the equestrian world
  • A network of experts:
    Covering a wide range of tasks with a single investment
  • Full service just like with a big advertising agency,
    without the overhead
  • Custom-made solutions,
    fulfilling technical and emotional demands
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